Jobs was somewhat amused by Ellison’s self-appointed role. “Larry brings this up now and then,” he told a reporter. “I try to explain my role at Apple is
treasure, but there’s a hole in the ship. And my job is to get everyone to row in the same direction.” Smith looked perplexed and asked, “Yeah, but what about the hole?” From then on, Ellison and Jobs joked about the parable of
began, Amelio brought it to a close by calling Jobs back onstage and then, in a surprise, bringing up Steve Wozniak as well. Again there was pandemonium. But Jobs was clearly annoyed. He avoided engaging in a triumphant trio
he promised that they would now witness an event “that occurs only once or twice in a decade—a time when a new architecture is rolled out that is going to
battle, right in front of everybody,” recalled Adele Goldberg, the Xerox PARC engineer. Jobs insisted that NeXT was the next wave of computing. Gates, as
himself unfettered at NeXT. He made sure that the screws inside the machine had expensive plating. He even insisted that the matte black finish be coated onto the inside of the cube’s case, even though only repairmen would see it.
a product but a lifestyle and an optimistic outlook. “I think Apple’s got a chance to create an Apple Generation.” Jobs enthusiastically agreed. The Pepsi Challenge campaign, in contrast, focused on the product; it combined ads, events, and public relations to stir up buzz. The ability to turn the
“I am named Xu Chu. I am from Qiao. When the rebellion broke out, I and my relations of some hundreds built a stronghold within a rampart for protection. One day the robbers came, but I had stones ready for them. I told my relatives to keep on bringing them up to me and I threw them, hitting somebody every time I threw. This drove off the robbers. Another day they came and we were short of grain. So I aGREed with them to an exchange of plow oxen against grain. They delivered the grain and were driving away the oxen when the beasts took fright and tore off to their pens. I seized two of oxen by the tail,
“Where is our lord？” cried Dian Wei.
“I am looking for him,” said Li Dian.
“Quick！ Get help from outside,” shouted Dian Wei. “I will seek him.”
But Lu Bu came galloping up behind him and tapping him on the helmet with the halberd cried, “Where is Cao Cao？”
Cao Cao turned and,
Placing Liu Bei in the seat of highest honor, Tao Qian bowed before him and then addressed the assembly, “I am old and feeble, and my two sons lack the ability to hold so important an office as this. The noble Liu Bei is a descendant of the imperial house. He is of lofty virtue and GREat talent. Let him then take over the rule of this region, and only too willingly I shall retire to have leisure to nurse my health.”
Tao Qian besought him with tears, saying, “I shall die if you leave me, and there will be none to close my eyes.”